34 Things We'd Automate Inside Your Business.

Organised by department, because that is how you will recognise your own. Each one lists what the AI does, where a human stays in the loop, and the metric that proves it worked — because an automation with no metric is a science project.

Pick One. Not Twelve.

The list is long so you can find yourself in it, not so you can do all of it. The companies that get returns from AI start with one high-volume, rules-bounded workflow, redesign that workflow before automating it, keep a human on exceptions, and measure a single concrete outcome.

The companies that get nothing start six pilots simultaneously, automate the process exactly as it exists today, and measure enthusiasm. McKinsey's finding is blunt: the roughly 80% who bolt AI onto old processes see no profit impact at all.

Every entry below names where the human stays. That column is not a disclaimer — it is the design. Automations that remove the person entirely from a judgement call are the ones that get switched off three months later after an expensive mistake.

What makes a good first candidate

  • It happens many times a week, not many times a year
  • The rules can be written down, even if nobody has written them down yet
  • Being wrong occasionally is recoverable, not catastrophic
  • Somebody currently does it and can tell you how long it takes
  • You can name the number that would move if it worked
  • One person owns the process and can approve changing it

By Department

Not an exhaustive list, and not a menu to order from. It is the set of patterns that have paid back most reliably in the businesses we have worked in.

Finance & Accounting

Where the volume is highest and the rules are clearest — usually the first place we look.

Accounts payable processing

Reads every incoming invoice, extracts line items, codes to the right GL account, matches against the PO and receipt, and routes for approval. Exceptions and anything over a threshold go to a person.

HumanApproves exceptions and anything above the value limit

MetricTouchless processing rate · days to close AP

Expense report review

Checks every submitted expense against policy, flags out-of-policy items with the rule they breach, and auto-approves the clean ones.

HumanReviews flagged items; policy exceptions stay a human call

MetricPercentage auto-approved · review hours per month

Collections follow-up

Watches the AR ageing, drafts context-aware chase emails referencing the specific invoice and prior conversation, and escalates by age and value.

HumanApproves anything going to a strategic account

MetricDays sales outstanding · overdue balance

Month-end reconciliation prep

Matches transactions across bank feeds and ledgers, groups the unmatched, and drafts the explanation for each variance before anyone opens a spreadsheet.

HumanSigns off reconciliations and judgement calls

MetricDays to close

Financial reporting narrative

Drafts the commentary that accompanies management accounts — what moved, by how much, and against which prior period.

HumanEdits and owns the final commentary

MetricHours to produce the board pack

Vendor spend analysis

Continuously reviews spend for duplicate vendors, overlapping subscriptions, and contracts renewing without review.

HumanDecides what gets cancelled or renegotiated

MetricIdentified annual savings

Sales & Revenue

Mostly about removing the administrative drag between a lead arriving and a rep talking to it.

Lead qualification and routing

Enriches every inbound lead with firmographic data, scores it against your actual closed-won history, and routes it to the right rep with a briefing note attached.

HumanReps decide who to pursue; the system never disqualifies alone

MetricSpeed to first contact · MQL-to-SQL rate

CRM hygiene

Writes call notes into the CRM from recordings, updates deal stages from what was actually said, and flags deals with no activity against their stage.

HumanRep confirms the summary before it is committed

MetricPercentage of deals with current data

Proposal and quote drafting

Assembles a first-draft proposal from the discovery call, your pricing rules, and the closest prior deals.

HumanRep rewrites and owns everything the client sees

MetricHours per proposal · time to send

Renewal risk detection

Watches support tickets, usage, invoice status and engagement together, and flags accounts drifting toward churn before the renewal conversation.

HumanAccount owner decides the intervention

MetricRenewal rate · churn caught early

Meeting prep briefs

Produces a one-page brief before every external meeting: who you are meeting, what happened last time, open tickets, invoice status, and recent company news.

HumanNone required — it is a read-only briefing

MetricRep prep time

RFP first drafts

Answers the repeatable 70% of an RFP from your prior submissions and approved content library.

HumanSubject-matter experts write the parts that are actually specific

MetricHours per RFP · submission rate

Customer Support

The area with the fastest visible payback, and the one where getting the human boundary wrong is most damaging.

Ticket triage and routing

Classifies every inbound ticket by topic, urgency and sentiment, attaches the customer's history and account status, and routes to the right queue.

HumanAgents own every response that reaches a customer

MetricFirst response time · misroute rate

Draft responses for agents

Writes a suggested reply grounded in your knowledge base and the customer's actual history, for the agent to edit and send.

HumanAgent edits and sends — never auto-sent

MetricHandle time · percentage of drafts used

Knowledge base maintenance

Spots the questions being asked repeatedly with no article behind them, drafts the missing article, and flags existing ones contradicted by recent resolutions.

HumanSupport lead approves before publishing

MetricDeflection rate · article coverage

Escalation detection

Reads tone and content across a conversation and flags the ones heading toward a complaint or churn while there is still time to intervene.

HumanManager decides how to intervene

MetricEscalations caught before complaint

Post-resolution follow-up

Confirms the fix actually held a few days later, and reopens or routes to CS if it did not.

HumanReopened cases go straight to a person

MetricRepeat contact rate

Voice of customer synthesis

Reads every ticket, review and survey each month and reports what customers are actually complaining about, ranked by volume and revenue at risk.

HumanLeadership decides what to fix

MetricTime to spot an emerging issue

HR & Recruiting

High-volume, highly repetitive, and the area where bias risk means the human boundary has to be drawn hardest.

Application screening

Reads every application against the documented requirements and produces a structured summary — evidence for and against each criterion.

HumanA human makes every advance-or-reject decision. The system never rejects.

MetricTime to shortlist · applications reviewed

Interview scheduling

Coordinates panels across calendars, sends the invitations, handles reschedules, and chases confirmations.

HumanNone required — pure logistics

MetricDays from application to interview

Onboarding orchestration

Triggers accounts, equipment, training assignments and check-ins from the signed offer, and chases whoever has not completed their part.

HumanManagers own the human parts of onboarding

MetricTime to productive · tasks completed on time

Policy question answering

Answers the recurring questions about leave, expenses and benefits from your actual documented policy, with a citation to the clause.

HumanAnything sensitive or ambiguous routes to HR

MetricHR admin hours · self-service rate

Performance review preparation

Assembles the evidence a manager needs — goals, delivered work, peer feedback, prior reviews — into one prep document.

HumanManager writes every assessment and rating

MetricManager prep hours

Exit interview synthesis

Aggregates what leavers actually say over time and reports the patterns rather than the anecdotes.

HumanLeadership decides what to act on

MetricRegretted attrition · themes identified

Operations

The least glamorous category and frequently the most valuable, because this is where undocumented process hides.

Document and contract review

First-pass review against your own checklist — flags missing clauses, non-standard terms, and deviations from your template.

HumanThe person who signs still reads it. This shortens the read, it does not replace it.

MetricReview hours · deviations caught

Inbound triage across channels

Reads every inbound email, form and message, classifies it, enriches it, and routes it with a draft response attached.

HumanOwners handle anything that leaves the building

MetricResponse time · items handled without a human

Scheduling and dispatch

Builds daily schedules against skills, location, travel time and priority, and re-optimises when something changes.

HumanDispatcher approves and handles exceptions

MetricJobs per day · travel time

Inventory and reorder

Watches stock against demand patterns and lead times, and drafts purchase orders before you run out.

HumanBuyer approves every order

MetricStockouts · carrying cost

Compliance evidence collection

Gathers the artefacts an audit will ask for on an ongoing basis rather than in a panic the month before.

HumanCompliance owner attests to everything submitted

MetricAudit prep hours

Process documentation

Watches how work actually gets done and drafts the SOP that nobody has had time to write.

HumanProcess owner corrects and approves

MetricDocumented processes · onboarding time

Marketing

Where AI is most oversold. These are the ones that hold up.

Content research and briefs

Assembles the research, competitive landscape and source material for a piece, and drafts the brief a writer works from.

HumanWriters write. This is preparation, not production.

MetricHours to brief · pieces published

Campaign reporting

Pulls every channel into one report, explains what moved and why, and flags what is underperforming against baseline.

HumanMarketing lead decides what changes

MetricHours to report · time to spot underperformance

Lead nurture personalisation

Adapts sequence content and timing to what each contact has actually read and done, rather than a fixed drip.

HumanApproves templates and the branching rules

MetricEngagement rate · nurture-to-opportunity

Review and mention monitoring

Watches reviews, social and press for your brand, flags anything needing a response, and drafts it.

HumanEvery public response is approved by a person

MetricResponse time · unanswered reviews

Use-Case FAQs

What teams ask when they start picking from a list like this.

Whichever one your team complains about most and can describe precisely. That combination — high volume, clearly understood, and genuinely irritating — beats any theoretical ROI ranking, because it comes with people motivated to make it work.

If nothing stands out, the audit exists to answer this. We score candidates on volume, rule clarity, error tolerance, and the strength of the metric behind them.

A well-scoped single workflow is typically live in two to four weeks once the process is documented. That last clause carries most of the risk: if nobody can describe how the work is done today, documenting it honestly is the project, and the automation is the easy part afterwards.

It should be caught by the human boundary in the design, which is why every entry above names one. The failure cases that hurt are the ones where a system was given a judgement call it should never have owned.

We also instrument for it: confidence thresholds that route uncertain cases to a person, logging so you can audit what happened, and a defined rollback. If a workflow cannot fail safely, it is not a good candidate.

Honestly, it changes them more often than it removes them, and we would rather say that plainly than pretend otherwise. In practice the work that gets automated is the part of a role people describe as admin — chasing, re-keying, formatting, routing — and the role becomes more exception handling and judgement.

Where headcount reduction is genuinely the goal, say so at the start. It changes what we build and how it is introduced, and pretending otherwise sabotages adoption when your team works out what is happening.

No, and attempting it is a reliable way to get nothing. Most companies we work with have two or three areas where the return is obvious and the rest is noise for now.

Sequencing across departments is a large part of what the Chief AI Officer engagement is for — deciding what happens first, and equally what deliberately waits.

Not Sure Which One Is Yours?

Book a call and we will walk your actual operation, not a list. You will get a ranked shortlist whether or not you engage us.